SnowSports Industries America has announced a long-term marketing partnership with SportsNewsSource, LLC, publishers of The B.O.S.S. Report and Sports Executive Weekly newsletters, to co-produce a monthly SnowSports industry newsletter.
The monthly Winter Sports Advisory newsletter will delve deeper into the SnowSports industry, offering enhanced reporting on industry research, trends, products, feature stories, additional SIA News and more. The newsletter will be distributed, by SIA, to retailers, reps, resorts and SIA members the last Wednesday of each month.
“Partnering with SportsNewsSource allows us to present our research information and other news in a new framework and offer a valuable resource to the industry at the same time,” said David Ingemie, president of SIA. “Forming alliances such as these supports our mantra to serve as the Intelligent Partner.”
“This partnership with SIA is consistent with the SportsNewsSource mission to aggressively support industry trade associations and events,” said James Hartford, managing editor at SportsNewsSource, LLC.
“The B.O.S.S. Report provides the Bicycle, Outdoor and SnowSports trade with the most in-depth insight and analysis of the issues that affect industry businesses each week. It is in the best interests of the industry to make the information available to the broadest possible spectrum of the trade.”
