Shred Alert, Inc. has retained Backbone Media of Carbondale, Colo. to manage the company’s public relations and product placement initiatives. Backbone Media will promote Shred Alert’s newest styles carried by many of the most reputable outdoor and snow sports retailers today.

Shred Alert currently offers nine collections of headwear including homespun knits, lambsuede, street chic, wools and summer canvas. The Shred Alert line also includes an accessories collection showcasing innovative designs of belts, bags, scarves, gloves, headbands and neck gators and two more collections specifically designed for kids and babies.

“With the growing popularity of hats across genders and age groups, the timing is ideal for us to partner with Backbone Media as we focus on building our brand recognition in the years to come,” states Heather Amaryllis, President and Designer of Shred Alert. “We have been focused on product development and innovation since our birth 17 years ago, and now we are excited to delve even more deeply into conveying what drives our passion and speaks to our customers.”

“Shred Alert has created a fun and magnetic brand that resonates strongly with its customers,” comments Nate Simmons of Backbone Media. “We are thrilled to represent such a strong brand and creative product line. It will be exciting to help Shred Alert expand its customer base.”