ShoestoreNYC.com relaunched its online store, shoestoreNYC.com. It now comes revamped and updated from a technical, aesthetic and interface aspect.
The user interface allows for overlapping and seamless transitions from one product to the next as well as from one section to the next. The aesthetic appeal of the newly updated website uses proven color lighting schemes intended to reduce eye strain and better enhance the shopping experience. The technical upgrades focus on website loading times, JSON-LD SEO rich snippets and the integration of search engine shopping filters in tandem with paid search engine advertising.
“Over-developed websites are slow to load. This directly impacts conversion rates. No matter how cute the treatment, if your home page requires a ‘Loading’ message, you’re probably in trouble” said Brian Massey.
“If you use responsive design, it’s important to test the way content reflows to mobile in portrait mode, and the order that content is stacked in your layout. And if you’re like most eCommerce sites today, more than half your traffic is through mobile devices, but mobile conversion still lags desktop. Optimizing the mobile cart and checkout experience is more important than tweaking your desktop design,” said Linda Bustos.
With 80 percent of shoestoreNYC.com’s total web traffic being mobile, and even higher than that outside of the United States of America, shoestoreNYC.com has used this timely opportunity to relaunch right in time before the holiday shopping season so as to throw the new website concept update to the proverbial wolves and see how it fares. ShoestoreNYC.com expects to see up to 40 percent of its annual sales to occur during the holiday shopping season so it is all the more imperative for future research & development success.
ShoestoreNYC.com has headquarters at 99 Wall Street in New York City as well as worldwide distribution and technical operations centers in Oklahoma, California, Oregon, Monaco, Australia and Hong Kong.
