Shoe Carnival and Soles4Souls are partnering for the second straight year on a promotion aimed at putting shoes on the feet of people who need them most.

From May 6th through May 26th, all Shoe Carnival customers will have the opportunity to donate $1 during checkout to go directly to helping people in need. Funds raised during the Shoe Carnival promotion will be applied toward sending a new pair of shoes to victims of natural disasters or those living in extreme poverty, both here in the United States and around the world.

“Shoe Carnival is proud to continue our support of Soles4Souls through this exclusive fundraising program,” said Todd Beurman, SVP of Marketing for Shoe Carnival. “Their mission to provide shoes for those in need is a message that resonates with our customers. The funds raised in our stores will make a meaningful impact in the lives of people in need around the world.”

“Shoe Carnival has consistently demonstrated a commitment to helping people in need,” said Wayne Elsey, Founder and CEO of Soles4Souls, Inc. “They are a valuable partner of our charity and their generosity through this unique program will directly benefit people in difficult circumstances. We appreciate their support and invite everyone to take advantage of this event at all Shoe Carnival locations,” he said.

In addition to the fundraising program in all 300 Shoe Carnival stores, Soles4Souls and Shoe Carnival are partnering in seven major Shoe Carnival markets for shoe giveaways to local charities. Together, Soles4Souls and Shoe Carnival are donating thousands of new shoes to sheltersand agencies in Atlanta, Tampa Bay, Jacksonville, New Orleans, Nashville, Cincinnati and Louisville.