The Arbor Collective and Shiner Ltd. on Tuesday announced that Shiner has been named the new exclusive global distributor for the Arbor Skateboards Program.
The Arbor Collective’s current skateboard partner, Absolute Board Co., has decided to focus the company’s energy on its house brands. Absolute will be working closely with Shiner to ensure a smooth transition, which will happen March 2020.
Shiner joined the Arbor family in 2017 as its principle EU distributor for Arbor Skateboards. They added the brand’s apparel offering in 2019. In the new expanded role, Shiner will manage the Arbor Skateboards business globally, including development, production, logistics, sales, and marketing.
The Arbor Collective will continue to foster the brand, manage the overall look, feel, message, and actively guide the development of the products and marketing content.
Shiner has almost five decades of industry heritage and experience. With the launch of the Arbor Skateboards partnership, Shiner will take its direct distribution infrastructure into North America, opening up a U.S.-based operation.
Charlie Allen, managing director of Shiner, commented “This is a hugely exciting opportunity for Shiner and we’re delighted to be in partnership with The Arbor Collective. Arbor is a brand with true heritage and credibility. The product speaks for itself, and our job as guardians of Arbor Skateboards’ business is to remain true to the Brand, while working hard to deliver growth. We will be using experience gained over many years to ensure our plan is underpinned with a solid strategy for a successful partnership.”
Bob Carlson, the Arbor Collective’s founder and CEO, added, “I’m excited about what Shiner will bring to Arbor Skateboards. They have a rich heritage in skateboarding, and significant distribution experience and infrastructure. They will be adding tremendous financial, forecasting, planning, inventory, marketing, and language strength to the program. I am confident that Shiner is well positioned to build on the momentum we are seeing.”