Lew’s Holdings Corp. on Tuesday announced the addition of Connie Parker to its board of directors. Parker was most recently the director of stewardship and corporate sustainability for Pure Fishing Inc.

“We are incredibly honored to appoint Connie Parker to the board of Lew’s Holdings,” said Ken Eubanks, CEO of Lew’s Holdings. “Her profound impact on the advancement of conservation policy in the U.S., combined with her expertise of the angling industry, will be invaluable to both our business and industry as we enter the next decade.”

“I am thrilled to join the board of Lew’s who continues to be a great steward toward the healthy future of the fishing industry,” Parker said. “The success of Lew’s is directly linked to the success of conservation in our nation, and they consistently uphold the highest standards in the preservation of land and water.”

Parker serves on several national boards, including Ducks Unlimited where she is chairman and senior vice president of business planning in an advisory capacity to President Rogers Hoyt and CEO Adam Putnam. Previously, she served as a public policy and conservation committee member for Ducks Unlimited.

In addition, she most recently served as an advisory board member of the Union Sportsman’s Alliance (USA), the nation’s fastest growing nonprofit conservation organization in the U.S.

She also continues to work as one of the most recognized top visionaries for Fish and Wildlife. Her appointment to the Association of Fish and Wildlife Agencies’ Blue-Ribbon Panel has resulted in ongoing legislative public policy initiatives toward the success of conservation initiatives at both the national and state level. Also, at the state level, Parker is a longstanding member of the Florida Fish and Wildlife Foundation where she serves as executive secretary to the board. She was most recently recognized for her leadership and impact on Florida conservation through initiatives with youth and education.

Parker holds a master’s degree from American University in organizational development and a Bachelor of Science in human relations from Trinity College where she received honors on her thesis work.