SHE Outdoor Apparel has announced Chevalier Advertising, Marketing, & Public Relations as its agency of record.

Representatives for SHE said Chevaliers experience in the outdoor markets, coupled with its relationships within the industry, were key reasons for SHE Outdoor Apparel to bring the Lake Oswego, OR agency onboard.

Chevalier will work with SHE Outdoor Apparel to devise a fully integrated public relations program, construct corporate collateral pieces and establish product package branding as well as launch a comprehensive multimedia campaign. Chevaliers will also further development of sales and distribution channels, and design and implementation of an effective website presence.

Five years ago it was nearly impossible to find true hunting and field wear for women who really enjoy the outdoors. Thats why SHE Outdoor Apparel has defined itself in the outdoor apparel industry as being focused on designing and providing attractive and functional apparel, said President and Lead Designer of SHE Outdoor Apparel, Pam Zaitz.

Our tremendous success in the last five years is beyond what I ever imagined. Chevalier Advertisings experience and expertise in the outdoor industry makes them the perfect fit to promote and further SHEs ultimate goal to provide all outdoor women with the best fitting, best wearing and best looking outdoor apparel.

Female participation has made remarkable growth in the outdoor industry, said Greg Chevalier, President of Chevalier Advertising, Marketing & Public Relations. SHEs recent success is evident and with the womens industry growing more and more everyday, SHEs potential for the future is without a doubt limitless. Although I may not be able to wear the clothes, I couldnt be more excited to welcome SHE Outdoor Apparel to our family of clients at Chevalier.