After 12 years in the Australian market, Shark Shield, an electronic shark deterrent, announces the opening of its first U.S. base in Tampa Bay, FL.

Shark Shield's technology is based on more than 20 years of scientific research by some of the world's leading shark experts and is used by the Australian Navy, the U.S. Coast Guard and professional divers and spear fishers around the world, among others. The company recently signed Tom Carroll, two-time World Surfing Champion, as its brand Ambassador in the surfing and stand-up paddle board markets.

“When looking for headquarters in the U.S., Tampa Bay was the perfect location, due to the increased popularity of ocean sports in the area,” said Shark Shield General Manager Amanda Wilson.  “We want to make the ocean a safer place for those who enjoy its wonders and help continue the conservation efforts of ocean advocates.”

In addition to the introduction to the market, Shark Shield has launched a “capital campaign” and is seeking to raise $1.4 million by way of issuing 35,000 new shares. The funds will be used to aggressively grow the untapped U.S. market and launch an innovative product next year.