The Sports & Fitness Industry Association (SFIA) will convene Back on Track: Insights and Strategies as a virtual conference to explore how the sports and fitness industry is approaching COVID-19 challenges and opportunities after months of marketplace disruption.
The SFIA Back on Track event is designed to draw executive attendance from footwear, apparel, equipment, and accessories brands and retailers, professional leagues, financial institutions, marketing and advertising agencies, and media. It will feature one-on-one interviews with business leaders, roundtable panels with industry and sport organization executives, and data-driven research.
“The concept is to focus directly on our industry’s recovery and, in some cases, re-imagining,” said Tom Cove, SFIA CEO and president. “Recognizing the fatigue we can all feel about the pandemic’s negative impacts, we are looking to emphasize our industry focus on future solutions.”
Back on Track will also offer an interactive component, encouraging attendees to virtually participate in conversation tables around specific topic areas, including on Diversity & Inclusion, HR and Return to Work Protocols, Trade/Tariffs, Youth Sports Return to Play, and Fitness Industry – Return to Gyms/Studios.
To register or learn more about the guest speakers, click here.
