The Sports & Fitness Industry Association (SFIA) is launching a Super Regional Series in November, offering members, partners and industry leaders the opportunity to come together to discuss business insights and topics driving today’s sporting goods and fitness environment.

The Super Regional Series is open to senior-level and rising executives who “lead critical functional roles for members and regional sports and business leaders.” 

SFIA-created programs will provide a state-of-the-industry analysis and explore industry priorities, including growing youth sports and fitness participation, leadership challenges in today’s new work environment, evolving consumer behavior, athlete influence (NIL), brand marketing, intellectual property protection, and the impact of generative AI. 

Each of the three Super Regionals will include a “fireside chat” with a top industry CEO and conclude with a cocktail networking reception. “With Super Regionals, SFIA is bringing our best content and professional development to where our members live and work,” said Association President and CEO, Tom Cove. “The intimate environment and accessibility of these events provide a great opportunity to engage within the industry and better serve our valued members.”

The 2023 schedule with local start times is as follows:

  • November 1 at 1 p.m., Warrior Ice Arena, Boston Bruins training facility, Boston, MA
  • November 9 at 1 p.m., Brooks Sports Headquarters, Seattle, WA 
  • November 15 at 5:30 p.m., Loeb & Loeb, New York, NY 

Confirmed speakers for the 2023 schedule include: 

  • Sammer Ahuja, president, GameChanger and senior vice president, Dick’s Sporting Goods
  • Jim Brett, president and CEO of the New England Council
  • Tom Cove, president and CEO, SFIA
  • Matt Dubin, co-founder of The Venn Collective
  • Keith Friedenberg, chief analytics and insights officer, Endeavor Analytics
  • Jacqueline Leamer, co-founder of The Venn Collective
  • Ed Kinnaly, CEO, Bauer Hockey|Cascade Maverik Lacrosse
  • Rob Knesaurek, senior vice president, Community Development and Industry Growth
  • Haley Skarupa, Olympic Gold Medalist, and 3X World Champion, women’s ice hockey
  • Jim Weber, CEO, Brooks Sports

These are limited-capacity gatherings. Registration is accepted on a first-come, first-serve basis.