Sessions MFG, a snowboarding retailer, released its first full line of outerwear available to the public since 2012.
The brand reappeared in December 2015, under the tagline “Always Have Always Will,” with interactive digital campaigns, a new team and a series of vintage content releases including the 1999 film Viva Sessions. The company’s website, sessionsmfg.com, documents snowboarding history while looking ahead to the sport’s future.
The 2016/17 outerwear and international dealer list, according to Joel Gomez, Sessions MFG founder, is “contemporary, relevant and outright rad. We have always existed to innovate outerwear that mirrors the needs of the current customer while presenting technologies and evolutions that create new standards of excellence – this line does this.”
Sessions MFG Global Sales Director Dave Kozak added, “Sessions MFG is a heritage brand that revolutionized the attitude and style of the outerwear industry. It is our goal to continue that legacy, never forsaking performance, durability and customer satisfaction.”