Sequential Brands Group Inc. announced Thursday that it has signed a partnership for yoga, fitness and wellness brand Gaiam to expand the brand into the growing natural personal care and wellness space.
A line of Gaiam branded specialty bath and personal care products is expected to launch next year and be available online and at retailers nationwide.
The aromatherapy driven line will consist of pure essential oils and feature scents that refresh as well as clean. The products will be convenient and affordable and include the names of the mindsets they are meant to invoke such as energy, mindfulness and unity.
“The development of a Gaiam personal care collection is the brand’s first foray into the natural personal care and wellness market, a rapidly growing industry,” said Eddie Esses, President of Sequential’s active division. “This market presents a huge opportunity for the Gaiam brand. It’s estimated that yogis spend over $16 billion annually on yoga and yoga products, yet there are only a limited number of items in the bath and body space that market to them. Gaiam’s established relationship with yogis coupled with its reach make this a very compelling market.”
