PrimaLoft Inc. on Thursday named industry veteran Jim Frazier as new senior vice president, global marketing.
“We are thrilled to welcome Jim to the PrimaLoft team,” said PrimaLoft President and CEO Mike Joyce. “Jim is well-versed in product design, product development, market positioning and go-to-market strategy. His experience is an ideal fit for the direction we are taking our company and our focus on strategic growth in multiple segments within our industry.”
Frazier is a seasoned veteran of the outdoor apparel, soft goods, and hard goods space. Most recently, he served as vice president of product for United Sports Brands, a collection of several brands including Nathan Sports, Shock Doctor, McDavid, Cutters and XO Athletic. Previous to USB, Frazier was director of product development at JDK Design, providing product design services for brands such as Burton Snowboards, Patagonia, Nike and many more.
“I’m looking forward to working with the talented team at PrimaLoft to further establish the brand as the experts in advanced material technology and the leader in setting sustainability forward within the industry,” said Frazier.
In addition to his professional accomplishments, Frazier also boasts a track record of athletic achievement, with stints on the U.S. Running Biathlon National Team, Biathlon World Cup Team, United States Biathlon Team and participation in Olympic Team Trials in 1988, 1992 and 1994.
Frazier will oversee global business development, product positioning and brand building across multiple industry segments.