Sentry Products Group announced that Steve Hoffa has joined the firm as vice president of sales. Hoffa, formerly with Alpha Guardian (Cannon Safe/GunVault/Stack-On) and BLACKHAWK!, brings 20 years of sales and operations experience to the team.
In his new position, Hoffa will be responsible for developing and managing Sentry’s growing sales and distribution network worldwide. Recently, Hoffa served as COO of Alpha Guardian, president of Cannon Safe, Inc. and national sales manager – Outdoor Division at BLACKHAWK!. Hoffa had also worked as an independent manufacturer’s representative with Jim Ferry and Associates, Inc., representing Beretta Firearms, Winchester Ammunition, Steiner Optics and numerous other shooting sports products, as well as national sales manager for Cold Steel Knives, Inc.
Hoffa is a 20-year Special Forces Army veteran, serving in a variety of assignments in the United States and overseas in both peace time and combat operations. He retired in 1999 as a chief warrant officer from 10th Special Forces Group, Ft. Carson, CO.
“We were fortunate to have worked with Steve in the past while he was at BLACKHAWK!,” said Terry Naughton, president of Sentry. “He is a tremendous asset and we know his unique skills, passion and leadership will be critical our continued growth.”
Sentry Products Group is the parent company for HEXMAG magazines; Scopecoat Optic Covers; Sentry Solutions cleaners and lubricants and Sentry Firearm Covers, Bags and Packs and Nylon Gear. At the 2019 SHOT Show, held in Las Vegas, Nevada, Sentry introduced 35 new products across various product lines.
