PUMA and the Senegalese Football Association (Fédération Sénégalaise de Football, SFA) today, mutually announced a long-term agreement that will see the 2002 African Cup of Nations finalists and World Cup quarterfinalists endorse the PUMA brand beyond the 2006 FIFA World Cup. This new agreement, which commences immediately, gives the global sportlifestyle brand the status of “official supplier” to all SFA associated football teams including all on field, sideline, training and representation apparel and accessories, as well as the match day ball.
“This is a colorful team that will complement PUMAs football portfolio and brand image,” said Jochen Zeitz, CEO and Chairman of PUMA AG. “The signing of Senegal is further proof of PUMAs involvement in and commitment to African football.”
The Senegal National Team, nicknamed the Lions of Teranga, will debut its new PUMA Cellerator kit and training line in the upcoming friendly match against fellow PUMA team Cameroon, a.k.a the Indomitable Lions, to be played on neutral ground in France on February 9th.
