Seirus Innovation has named sporting goods industry veteran Joe Urzetta as its new VP of sales  for its snow sports division. Urzetta will be responsible for all aspects of Seirus snow sport sales, including all Seirus cold-weather essentials.    

Urzetta has extensive experience in the sporting goods industry, including nearly a decade as a sporting goods sales rep, followed by over 15 years in senior positions with Nike and Callaway, where he  was Senior Vice President of Americas. Urzetta holds a B.S. in Business Administration from St. John Fisher College in Pittsford, NY. He resides with his family in Carlsbad, CA.

“Joe brings to Seirus incredible experience earned working both at and with some of the most respected names in sporting goods,” said Seirus Co-founder and Co-president, Joe Edwards. “We look forward to Joe leading Seirus snow sports sales team.”