Seirus Innovation, the maker of cold weather accessories, hired GGI Agency for the Colorado territory.
A Denver-based operation with over a decade of experience in the Colorado area, GGI is unique in that they focus specifically on accessories. The new hire reaffirms Seirus’ commitment to engage specialty retailers – a core pillar of the snow sports business and an area that a top agency such as GGI can bolster. Led by Principal Axel Geittmann, GGI’s team includes Kari Kotoff, Matt Fullum and Jake Pedziwiatr.
They also represent Smith Optics, Stance Socks, Hippy Tree, Mizu Water Bottles, and James Knives.
“GGI is a terrific strategic partnership for the Seirus brand,” said director of sales – Snow Sports Division at Seirus Don Maneth. “Axel and his team have proven supremely effective in the Colorado territory for more than a decade and their impressive network will be instrumental in connecting with target retailers.”
“Mike Carey has built Seirus into an industry leader in the cold weather accessories space,” said Geittmann, principal at GGI. “We are excited to collaborate with the wider Seirus team and introduce their industry disrupting tech to our customers.”
