Seirus announced it had added new sales representation in two of its regions.

Based in Bend, OR, the Snow To Water Sports Group will represent the brand in the Northwest (Washington, Oregon and northern Idaho). Led by Joel Hammond, it the Group also represents Salomon, Mons Royale, Master Fit Enterprises, and Wend Wax. Specializing in softgoods and accessories, Jenna Crane will take the lead on the Seirus account.

“Joel and Jenna are highly respected reps in their territory with deep relationships and experience with the Northwest retailer base and have first-hand knowledge of the consumer needs from years of participation themselves,” said Don Maneth, director, Snowsport Sales, Seirus.

Led by Dom Schwartz in northern California, the Blue Sky Agency has worked with Seirus in that area for more than 15 years and will assume oversight of the Lake Tahoe region. In addition to Seirus, Blue Sky also reps Smartwool, Hydroflask, Toad and Co, Obermeyer, and Bogs.

“We enjoy working with Blue Sky and are looking forward to a seamless transition and the new ideas, approach and tactics they bring to this important territory,” said Maneth.

Later this year, Seirus will deepen its commitment into base layers and rechargeable heated gloves and mittens.