Sego Ski Co., the handcrafted, made-in-the-Tetons ski company, hired seasoned veteran Rex Wehrman as its global sales director.
Sego Ski said it has shown “remarkable growth” since its inception in 2014.
“We are excited to welcome Rex to the team to build on Sego’s success,” said Tim Wells, CEO of Sego Ski Co. “Rex is an industry veteran with 27 years of winter sports experience, and we look forward to leveraging his knowledge base to extend our wholesale footprint and bring greater brand awareness to Sego.”
In 2000, Rex, a former two-time U.S. freeskiing champion, told Tom Winter and Ski Magazine he’d “never have a real job.” However, the former mogul phenom and big mountain freeskier climbed steadily to the top of the sales mountain, working with ski brands Head, Tyrolia, Hart, and most recently, Faction. At Faction, Rex oversaw all aspects of the North American business for the ski company, including, sales, marketing, and logistics.
“I’m beyond thrilled to find a group of skiers as passionate about ski design, quality, and performance as myself,” said Wehrman. “Agility in today’s business climate is imperative. Owning the factory is paramount to Sego’s dedication to domestic production and intense focus on producing the highest-quality riding tools in the world. With the current retail landscape changing by the second, remaining focused on creating sustainable growth for Sego Ski Co. and our retail partners will be the main objective. I see an enormous runway of opportunity and cannot wait to dig in and see where this winter will take us!”
