Sears, Roebuck and Co. comparable domestic store revenues increased 2.8 percent for the four weeks ended Nov. 27, 2004. Total domestic store revenues were $2.51 billion for the four-week period in November 2004, up 1.9 percent compared with the four weeks ended Nov. 29, 2003.
“We were pleased with our November sales results, especially our strong start to the holiday shopping season. Despite sluggishness early in the month, we enjoyed particularly strong customer response to our enhanced promotional events and had record sales the day after Thanksgiving,” said Sears Chairman and CEO Alan J. Lacy. “We had very solid performances in key gift categories, such as home electronics and tools, and our home appliance business had another strong month.”
While overall apparel sales declined from a year ago, women’s ready-to- wear revenues improved at the end of November and footwear performed well throughout most of the month. Specialty retail revenues were up in the mid- single digit range, led by Sears Hardware, The Great Indoors and Outlet Stores.
Sears, Roebuck and Co.
Domestic Store Revenues & Comparable Store Revenues
(*According to National Retail Federation Fiscal Calendar.)
(**A store is considered to be comparable at the beginning of the 13th
month after the store is opened.)
Fiscal Period Ending Percent Change
November 27, November 29, All Comp
2004 2003 Stores Stores**
November $2,511,400,000 $2,464,600,000 1.9% 2.8%
Year-to-Date* $21,172,100,000 $21,778,700,000 -2.8% -1.5%
