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The North Face Partners With American Alpine Club

The American Alpine Club, the country’s oldest and largest climbing advocacy organization, in partnership with The North Face will give away $50,000 in grant money to climbers as part of the 2019 Live Your Dream Grants.

PHIT America Partners With Zift

Zift partnered with PHIT America to develop a mobile app that encourages physical activity. The app provides screen time parenting tools, as well as insights and resources to families.

American Media Acquires The Adventure Sports Network From TEN: Publishing

American Media, LLC, the publisher of celebrity journalism, health and fitness, and lifestyle brands,  acquired the media assets comprising TEN: Publishing’s Adventure Sports Network (ASN). American Media Active Lifestyle Group will include the 14 adventure and sports brands including Bike, Powder, Surfer, the Transworld titles, and Snowboarder.

Puma Establishes New North American Headquarters

As part of its growth, retention and recruitment strategy, Puma North America Inc. announced plans to establish a new North American headquarters in Somerville, MA in 2021. The new headquarters will bring together two Puma offices, currently based in Boston and Westford.

PHIT America Releases “Power of P.E.” Documentary

PHIT America has launched a 28-minute documentary, “Creating Healthier & Smarter Kids: The Power of P.E.,” detailing the negative side effects of physical inactivity. The video will be distributed to P.E. teachers and other school administrators to help highlight the importance of P.E. programs.

American Outdoor Brands Acquires LaserLyte

American Outdoor Brands Corp., a provider of firearms and related products, on Tuesday announced that its Electro-Optics Division, Crimson Trace Corp., has completed the acquisition of LaserLyte, a provider of laser training and sighting products for the consumer market. Terms of the deal were not disclosed.

Second Class Of American Hiking Society’s Nextgen Trail Leaders Announced

SILVER SPRING, MD — American Hiking Society is pleased to announce the second class of NextGen Trail Leaders, bringing together rising stars in the outdoor community from all walks of life and across the country. With American Hiking Society, NextGen Trail Leaders will champion diversity in the outdoors and fight to protect our public lands, […]