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Pacific Brings In New Marketing Team

Pacific Cycle, owner of the Schwinn, Mongoose and GT brands, among others, has a new marketing team and a new marketing strategy. The team is now located at the company’s world headquarters in Madison, Wisconsin…

Hi-Tec’s Magnum Footwear Approved by USPS

Magnum USA has just been granted United States Postal Service certification from the United States Navy Clothing & Textile Research Facility to make Made-in-the-USA footwear for Postal employees. As the first company in 4 years to receive this unique cer

The Energy Comes Roaring Back in Footwear…

After comparing last February’s WSA show with a ghost town and characterizing the August event as more of a close-out inventory reverse auction than a trade show, we were pleasantly surprised to see the great energy coming from upbeat retailers and reinvi

VF Corp Again Taps Outdoor for Gains…

VF Corporation has identified the outdoor category as a key growth driver for the corporation and plans to “aggressively pursue growth” in the division through acquisitions as well as organic internal growth. Full year 2003 sales in the company's Ou

Schutt Sports in Sponsor Deal with State Association

Schutt Sports and the Illinois High School Association have announced that the “Official Rim of IHSA Basketball” is being manufactured by Schutt. The company is now sponsor of the Schutt Sports Slam Dunk Spectacular competition held in conjunction with t

Chains Again Outpace Market in STD SnowSports Sales

Overall sales for the entire winter sport market (including specialty and chain stores), increased slightly by 1.47% in dollars to $1.35 billion compared to $1.33 billion in 2002 for the holiday period of August through December according to the SnowSport

Patagonia Pushes for Dam Removal on Lower Snake River

As a result of a partnership between The Save Our Wild Salmon Coalition (SOS) and outdoor apparel company Patagonia, Inc., over ten-thousand emails and letters have been sent to President George W. Bush since October 30th, urging him to remove four dams o

TSA Hires New Brand Strategy Firm

Watt International, a wholly-owned subsidiary of Envoy Communications Group Inc. announced that it has been selected by North America's largest sporting goods retailer, Sports Authority, Inc., as its branding and design agency of record…

Oakley Breaks $500 Million Barrier; Q4 Net Income up 540%

Oakley announced Q4 and full year results ended December 31, 2003. Q4 net sales increased 18.1% to $121.6 million, compared with $102.9 million in 2002. Net income for Q4 was $3.2 million, or $0.05 per diluted share, compared with $0.5 million, or $0.01 p

Fila Parent Names Wynne New CEO; Erb to Head Marketing

Steve Wynne has been named President and CEO of SBI International, Ltd, parent copany of Fila. He was formerly President/CEO of adidas America, Inc. Wynne will assume global responsibility for all operating companies including Fila and Ciesse Piumini.

adidas Launches $50 million Ad Campaign

adidas starts 2004 with a year-long $50 million brand campaign that, according to the company, “…Brings to life the attitude adidas shares with athletes around the world — the desire to push yourself further, to surpass limits, to break new ground…”