Pacific Cycle, owner of the Schwinn, Mongoose and GT brands, among others, has a new marketing team and a new marketing strategy. The team is now located at the companys world headquarters in Madison, Wisconsin.
“Were committed to a very integrated brand management approach to marketing with this new team,” said Vice President of Marketing, Paul Silver.
The Pacific Cycle marketing department went through a recent overhaul, and many new positions were created to broaden the in-house capabilities of the department.
“Having a more diverse staff means that we can accomplish more of our creative endeavors in-house, which cuts down on costs and increases the efficiency with which we can operate,” explained Silver. “Were equally committed to supporting our independent bike dealerships as we are our mass and sporting goods retailers.”
Meet the Team
Paul Silver, Vice President of Marketing
Paul is responsible for leading all of Pacific Cycle's marketing efforts and providing cross-departmental strategy and direction for all brands in the Pacific Cycle portfolio. Previous to his current position, he was the companys General Counsel.
Kristen Rumble, Director, Branding and Creative Services
Kristen is responsible for directing marketing, advertising and creative brand strategies for Pacific Cycles family of brands. Before coming to Pacific Cycle, Kristen was an advertising creative in Chicago. Most recently she was Director of Brand Strategy at a New York City firm, leading brand planning and creative initiatives for American Express, Planned Parenthood, Harter Furniture and Milliken.
Travis Chipres, Director, Sports Marketing
Travis develops and coordinates the professional rider teams for Schwinn, Mongoose and GT and creates marketing plans integrating sponsorship programs. Before he came to Pacific, Travis was with Mongoose as a three-time world champion BMX athlete and served as the companys marketing promotions manager. He also initiated a sponsorship program to support Mongooses BMX team. Travis has also developed pro rider programs for Specialized BMX.
Chris Holmes, Senior Marketing Manager, IBD
Chris is responsible for marketing Pacifics bicycles sold at independent bike dealerships. His duties include developing media schedules and point-of-purchase collateral, coordinating Interbike (the industrys largest bike tradeshow) and working with select media to provide information about Pacifics bikes and teams. Prior to joining Pacific, Chris spent five years in sales and marketing at Schwinn in Boulder, CO before Pacific acquired the brand.
Lori Heimerl, Senior Product Marketing Manager, Mass
Lori is the Senior Product Marketing Manager responsible for in-store promotions, point-of-purchase displays and marketing communications for the mass channel, which includes Wal-Mart, Target, Toys “R” Us and Sporting Goods customers. Before coming to Pacific, Lori was a Channel Promotions Manager at Rubbermaid Home Products working specifically in their office products category division.
Mo Moorman, Public, Media and Corporate Relations Manager
Mo provides strategic communication to promote Pacific, its brands and its products to a variety of local, national and international media outlets. Before coming to Pacific, Mo worked in sporting goods sales and most recently for Schenkein, a public relations agency in Denver, CO.
Kelly Herrington, International Marketing Coordinator
Kelly supports global marketing and communication efforts by developing international catalogues, ads, flyers, and Web sites for the company and its brands. Prior to Pacific, Kelly worked with Serigraph Inc., a plastics printing company, as the Global Marketing Manager.
Chris Woodage, Photographer
Chris is the official photographer for the Schwinn, GT and Mongoose brands. He is responsible for all action sports photography, art direction and coordination. Chris has shot action sports photography for Pacific Cycle since 2002 and has gained a worldwide reputation for his inventive, expressive style.
George Stiehl, Online Marketing Manager
As Pacific Cycles online marketing manager, George is responsible for Web site development and online marketing initiatives. Prior to working with Pacific Cycle, George was with GT Bicycles since 1992 where he functioned in many different capacities, including operations, sales and marketing.
Julie LaBelle, Junior Graphic Designer
Julie develops advertising and promotional collateral for all Pacific Cycle brands and products. Prior to coming to Pacific, Julie was enrolled at the University of Wisconsin, Whitewater and graduated with a bachelors degree in graphic design and a minor in advertising.
Sarah Ostermeier, Marketing Assistant
Sarah assists the marketing department with projects and day-to-day activities and works with the Sports Marketing Director to manage team activities. Before coming to Pacific, Sarah provided marketing support for Holt Products Company, planning trade shows and developing sales materials for the companys sales team.
