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Tapping the lucrative women’s market, effective use of children’s programs, low cost PR tips and merchandising for profitability are just four of the seminar topics that will be presented at the first Snow Industry Summit presented by SnowSports Industrie

A new national study just released by Outdoor Industry Foundation conducted by research firm Harris Interactive found that Americans who participate in at least one outdoor activity on a regular basis reap mental and physical health benefits. Researchers

Pacific Cycle, owner of the Schwinn, Mongoose and GT brands, among others, has a new marketing team and a new marketing strategy. The team is now located at the company’s world headquarters in Madison, Wisconsin…

Magnum USA has just been granted United States Postal Service certification from the United States Navy Clothing & Textile Research Facility to make Made-in-the-USA footwear for Postal employees. As the first company in 4 years to receive this unique cer

After comparing last February’s WSA show with a ghost town and characterizing the August event as more of a close-out inventory reverse auction than a trade show, we were pleasantly surprised to see the great energy coming from upbeat retailers and reinvi

Oakley saw its U.S. wholesale business, led by growth in Sunglass sales, rebound in the fourth quarter after trending lower for much of the year. Full year 2003 numbers appear to reflect a trend that sees Oakley relying more on its owned-retail sale to g

VF Corporation has identified the outdoor category as a key growth driver for the corporation and plans to “aggressively pursue growth” in the division through acquisitions as well as organic internal growth. Full year 2003 sales in the company's Ou

According to the preliminary SIA Retail Audit for the first five months of the 2003/2004 winter season, total sales for the winter sports market increased by 1.5% to $1.35 billion compared to $1.33 billion in 2002. Unit sales were up 4.6%, signaling some

Overall sales for the entire winter sport market (including specialty and chain stores), increased slightly by 1.47% in dollars to $1.35 billion compared to $1.33 billion in 2002 for the holiday period of August through December according to the SnowSport

According to the SnowSports Industries America Retail Audit, sales at specialty ski and snowboard shops were up 1.1% for the August through December period compared to last season. In dollars, that translates to $1.06 billion in sales compared to $1.05 bi

Watt International, a wholly-owned subsidiary of Envoy Communications Group Inc. announced that it has been selected by North America's largest sporting goods retailer, Sports Authority, Inc., as its branding and design agency of record…