Ben Meadows Company and Brunton announce plans to donate a portion of catalog sales of any Brunton product to the upcoming SOILS: Worlds Underfoot exhibit at the Smithsonian Institution's National Museum of Natural History in Washington, D.C.
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Exel Hires Scream Agency
Scream Agency has been hired by Exel Sports N.A. Scream Agency will develop a comprehensive set of communication materials including: brand positioning, marketing planning, sales collateral and consumer pieces as well as an aggressive PR strategy.
Fisheries Conservation Act Passes Senate
The full Senate approved the Magnuson-Stevens Fisheries Conservation and Management Reauthorization Act of 2006, which moved forward with strong bipartisan support. Senator Ted Stevens (R-AK) successfully lead the effort to reauthorize the act which bears
Rocky Brands Licenses Zumfoot Brand for Casual Footwear
Rocky Brands, Inc. has signed a licensing agreement with Sole Matters, LLC, for Rocky to produce, market, and distribute a line of men's and women's casual footwear under the brand name Zumfoot. Sole Matters, LLC operates nine lifestyle footwear
Coca-Cola and NBA Team-up to Boost Basketball Participation
The National Basketball Association and The Coca-Cola Company have renewed and expanded their global marketing partnership to increase activities designed to connect with teens around the world…
Industry Vendors See Tough Q1…
The theme of vendor consolidation, which was so pervasive in the first quarter last year, took a back seat to simple fundamentals this year. While there were a few “tuck-in” acquisitions that had some effect on the softgoods sector, the only major deal th
Black Diamond Expands Globally…
Black Diamond Equipment Ltd. has completed a multi-million dollar capital investment program in their Salt Lake City, Utah facilities and Basel, Switzerland. These two expansions were the culmination of a 24 month, multi-million dollar capital investment
OIF Releases New Participation Study
Outdoor Industry Foundation will release its most recent Outdoor Recreation Participation Study. According to this study, 161.6 million Americans, aged 16 and older, participated in at least one of 22 active outdoor activities tracked in the study during
OIA and NPS Jointly Announce New Management Policy Draft
Outdoor Industry Association President Frank Hugelmeyer joined U.S. Interior Secretary Dirk Kempthorne today at a press conference announcing a vastly improved draft of the National Park Service's management policies. The NPS management policies pro
TAG Joins SGMA Spring Market
Team Athletic Goods, Inc., the team buying group, has announced plans to hold its 2nd National Sales Training Seminar in conjunction with the SGMA Spring Market next year (June 11-13, 2007) in Las Vegas, Nevada. This decision was made by TAG’s board of d
FIFA Launches Carbon Offset Program at World Cup
FIFA is working with the MyClimate foundation in order to offset global warming-related greenhouse gas (GHG) emissions produced by the 2006 World Cup in Germany – making it the largest climate impact neutral events in the world, and one of the largest “ca
Black Diamond Opens Asian Operations, Sees 20% Growth for Year
Black Diamond Equipment Ltd. has opened their new Asian operations in Zhuhai, China and the completed a multi-million dollar capital investment program in their Salt Lake City, Utah facilities and Basel, Switzerland offices. As Black Diamond nears the end
Kellwood Inks Licensing Deal with Dan River
Kellwood's Phat Fashions division has signed an agreement with Dan River, Inc. to develop and market a home collection line under the Phat Farm® and Baby Phat® brand names, according to Bernt Ullmann, president Phat Fashions.
Boeri USA Re-Structures
Claudia Boeri will assume executive responsibilities for Boeri USA as President. According to the company, the change is being made to better accommodate Boeri’s business strategy in the U.S. market moving forward. In addition, the company is expected to
Russell Corp. Chairman Opposed Berkshire Deal; Cited Company Progress Against Plans…
Russell Corporation last week filed a proxy statement with the SEC related to its merger into a subsidiary of Berkshire Hathaway, revealing that Jack Ward, chairman and CEO of the company, was the sole dissenting vote on the Board of Directors that approv
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