Scott USA, Scott’s American subsidiary, recently hired Matt Heitmann as chief marketing officer. The move signals Scott’s continued investment in increasing the brand’s expansion nationwide.
Heitmann, who has held leadership roles at Signa Sports United, BMC, Canyon Bicycles, USA Cycling, and Backcountry, brings over 25 years of experience in business management, brand strategy, digital and growth marketing, customer service, e-commerce, and business operations, to the role.
At Scott USA, Heitmann is responsible for elevating brand awareness and driving customer engagement in the U.S.
“I’m excited by this unique opportunity to continue the legacy of the Scott brand, which has its roots in the American West going back to the 1950s. There’s just so much opportunity in the U.S. and globally to re-energize the brand and re-engage our customers and to fuel those efforts with digital marketing and data sophistication,” commented Heitmann. “Layer in a renewed focus on customer and partner experiences, and it’s a win-win for everyone; we’re sending a clear message that Scott’s management and board are fully invested in not only preserving Scott’s heritage but also supporting it to its successful next chapter.”
Heitmann’s key priorities include optimizing Scott USA’s first-party data strategy; raising brand awareness and demand to support the brand’s distributors, dealers, and consumer network; personalize experiences with the brand to reduce customer acquisition costs and inventory holding costs; and drive increased sales of high-margin products, including parts, accessories and apparel making it easier for U.S. customers to engage with Scott USA while supporting key retailers.
“Matt’s proven track record of transforming brands and delivering exceptional customer experiences makes him the ideal leader to help Scott reach new heights in the U.S.,” commented President of Scott USA, Hap Seliga. “As we look to the future, his expertise will be invaluable in positioning Scott for long-term success by elevating brand awareness and strengthening relationships with our retailers, partners and riders.”
Images courtesy Scott
