Scott Sports has acquired a majority share of Bold Cycles, which is best known for its hidden shock bikes.
Vincenz Droux, Bold Cycle CEO, will continue to lead Bold Cycles. The company will be further operated by him with the help of his five employees as an independent brand, but will be strategically supported by SCOTT with regards to sourcing, logistics, global distribution and marketing.
Bold Cycles co-founder and CEO Vincenz Droux will continue to lead “his baby” as R&D mastermind. The company will continue to be operated by him with the help of his five employees as an independent brand but will be strategically supported by Scott with regard to sourcing, logistics, global distribution and marketing, according to a statement.
Beat Zaugg, CEO for SCOTT Sports, said: “Bold is a very promising start up company with highly passionate employees and a great vision. Their values and their innovation spirit fit very well to the culture of SCOTT. We furthermore see a great potential with Bold Cycles to serve a customer segment that wants to tailor their bike to their individual needs.”
Droux added: “From an idea, a technology has grown, and based on our passion a brand was born. With SCOTT, a partnership has now been developed with which we are prepared for the future in an exciting market environment. With Bold, we want to remain at the forefront of innovation and surprise the bike world with new products. Within the SCOTT Sports Group we find the best conditions for this objective and we will be able to concentrate even more on product development. It remains our concern to maintain our independence and to stand up for it. With SCOTT, we are pleased to have a strong partner on our side who will continue and expand the path we have taken.”
