Golftec announced that CBS Sports is using its OptiMotion motion-capturing technology on its 2024 golf broadcasts to analyze and provide insights into the swings of some of the best players in the game.

Golftec reported that CBS analysts used OptiMotion technology at three PGA Tour events, including The Genesis Invitational and RBC Heritage, to analyze the swings of Scottie Scheffler, Ludvig Aberg, Rory McIlroy, Tiger Woods, Brooks Keopka, and others.

Through a partnership with CBS Sports announced in February, OptiMotion will also be in use during the upcoming CBS broadcasts, including the Wells Fargo Championship from May 9-12, the PGA Championship from May 16-19, The Memorial Tournament presented by Workday from June 6-9 and Travelers Championship from June 20-23.

“We’re excited to have golfers see and experience the technology that’s helping our students improve by an average of seven shots,” said Joe Assell, Golftec Enterprises, chief executive officer. “CBS Sports continues to deliver amazing technological innovations in its broadcasts, and we continue to hear fantastic feedback from fans who say how it has elevated their viewing experience as well as their playing experience.”

 OptiMotion technology provides intricate details about the makeup of golf’s best swings, including shoulder turn, shoulder tilt, hip turn, and hip sway, as well as what golfers can learn and apply from the information. 

Insights highlighted during CBS broadcasts in recent weeks include:

  • How Scheffler’s right foot moves by more than 13 inches from setup to finish and how he said the move is one of the ways he has stopped missing shots to the left;
  • How Aberg’s hip sway is considerably less than the average professional, but Trevor Immelman explains how he’s still one of the best drivers in the game;
  • Contrasting shoulder and hip rotation between two long hitters, Koepka and Phil Mickelson;
  • The significant difference in trail knee flex at impact between McIlroy and Woods, which has changed over the course of Tiger’s career and post-injury; and
  • Jack Nicklaus’ wide shoulder and hip turn during his heyday that contributed to distance off the tee.

Powered by a proprietary AI model, OptiMotion is the wireless and sensorless motion capture technology that measures 15 specific joint centers within the body and collects more than 4,000 data points in every swing, providing insights that allow Golftec coaches to build practical improvement plans.

Optimotion technology can be used anywhere on-course during broadcasts. With Golftec’s Digital library of over 14 million golf swings, CBS Sports analysts have looked into the time capsule to showcase some of the great swings of yesteryear.

Image courtesy Golftec