Dorel Industries Inc. and Canadian Tire announced
that the highly popular Schwinn Sting-Ray bicycle is now available in Canada.
“Due to the overwhelming success and consumer demand, Schwinn will be
distributing the new Sting-Ray to a variety of international markets,
including Canada,” said Franck Meunier, Director of International Sales and
Marketing for the Schwinn brand.
The Schwinn brand is part of the Pacific Cycle line-up. Pacific Cycle was
acquired by Dorel earlier this year.
“One in three bikes sold in Canada is sold at Canadian Tire,” says Mike
Santos, line of business manager, Sports, Canadian Tire. “The addition of the
Schwinn Sting-Ray to our market-leading bike line-up is part of our commitment
to deliver top quality brands and innovative, fun bike designs to our
customers.
“There has been just as much, if not more, excitement about the new
Sting-Ray from parents. It will make a lot of youngsters happy this holiday
season,” concluded Mr. Meunier.
