Catchfire Media formally
made public today their role as Scheels All Sports Inc.'s social media
agency of record.
Catchfire Media, which has been working with Scheels
since August 2009, will continue to create and execute top level social
media strategies for the sporting goods retailer.
“The strategic plan our team developed and executed in partnership with
Scheels over the last eleven months has produced meaningful and
measurable results,” said Jon Troen, Catchfire Media's managing partner. “We witness every day the enthusiasm Scheels brand loyalists express
online, whether through Scheels' managed social media presence on
Facebook and Twitter, or within independent communities that customers
create through building forums and writing blog posts. In response, we
are seeing the Scheels web team engage customers in the online world as
warmly as every Scheels associate does in all 23 of their retail
stores.”
Scheels' social media presence allows the retailer to connect with loyal
customers in areas ranging from hunting to fashion to basketball.
Scheels' commitment to building its online strategy gained momentum in
spring 2009 when the company focused on social media to reach customers
outside of its online user database. Social media adds an important
layer to developing scheels.com as an online destination.
The social component of Scheels' overall communications strategy
furthers a vision of bringing Scheels into every home. The company is
able to reach out to a devoted fan base while holding true to its brick
and mortar business model. Although a new venture for the 108-year-old
family-operated business, the Scheels web team saw results instantly and
began working to refine how communicating with fans could add value to
an already-established brand.
When Scheels started looking seriously at their social strategy, they
understood that an outside perspective would help grow, maintain, and
engage their customers in a meaningful way. Catchfire Media immediately
helped the Scheels web team understand best practices, which set a
foundation for their social media interactions. Catchfire also helped
define Scheels' online audience, developed a comprehensive strategy, and
extracted meaning out of social metrics to show how attitudes were
changing.
