ScentLok Technologies, a manufacturer of performance, outdoor and casual odor-control apparel, footwear and equipment, appointed Aaron Ambur to the position of president effective October 1. Ambur joins the Muskegon, MI-based company from Cabela’s Inc. where he was most recently the DMM of hunting hardgoods.
CEO Patrick Hylant said, “Aaron is a perfect fit for our company. He is a strong leader and has expertise in every aspect of development, manufacturing and sales of the types of products we make; combine that with his history of taking companies to new heights and I’m confident our brand will dominate for another 25 years.”
Ambur brings a track record of retail sales execution, merchandising, product development strategy and supply chain refinement. He was a key player in the Cabela’s clothing and footwear categories. Prior to joining Cabela’s, he served in various sales, supply chain and technology leadership roles for UPS.
“I’ve always respected the ScentLok brand and their market-leading technologies,” said Ambur. “They have decades of brand equity and trust in the minds of outdoorsmen, but also have positioned themselves for growth in several new and exciting market segments.”
