SCARPA (Società Calzaturiera Asolana Riunita Pedemontana Anonima) North America added new sales representation in the Northeast territory. Bragg & Company will represent the SCARPA brand in Maine, New Hampshire, Vermont, Massachusetts, Connecticut and Rhode Island. 

Founder John Bragg is a longtime outdoor industry sales veteran who is also an accomplished climber and mountain guide. He has pioneered many first ascents on both rock and ice in places like the Fitzroy region of Patagonia, the Shawangunks and Yosemite. Bragg will also join the roster of SCARPA climbing athletes. Kristen Elechko rounds out the team, bringing industry experience as a product manager at Eastern Mountain Sports and working in sales for The North Face. Bragg & Company also represents Marmot.