Nupur Formulations, Inc. in collaboration with Outside Labs, Inc. announced that Podium Imports will be the Canadian retail distributor to the independent sports specialty stores sector for Scape Athlete Sunscreen.
Scape Athlete Sunscreen was designed by Dr. Nicolas Martens, Outside Labs co-founder and CEO, with the athlete in mind. To introduce Scape Athlete products, Dr. Martens partnered with Ironman Triathlon World Champions, Craig Alexander and Mirinda Carfrae, along with a roster of ambassadors that includes runners, cyclists, surfers and skiers. The Scape Athlete mission is to continue to test and develop the best skincare products in the world to protect sun-drenched athletes from long-term skin damage.
Brian McCoy, CEO of Podium comments, “We are excited to add Scape Athlete Sunscreen to our quality line-up of cycling and fitness products. This is not just another parity sunscreen brand – what Dr. Martens has created is something truly unique, and developed specifically for our dealers target customer. It says a lot that Craig Alexander is so enthused about Scape, as there is no stronger endorsement for a product in this category.”
In only one year of distribution, Scape was named a “Top 10” product for runners in Runner’s World, the “Best Gear of 2011” in Triathlete Magazine, “The Best Sunscreen for Endurance Junkies” in Outside Magazine and “The Ultimate Sporty Sunscreen” in SELF Magazine, among others.
