Sport Brands International (SBI) has named Tracey Nelson as Global Leader, Licensing for Fila. Ms. Nelson is the latest in a series of new appointments at the company which was purchased by SBI in June, 2003.
In her new role, Ms. Nelson will supervise and coordinate Fila's licensing programs with a special focus on “in-line extensions” of core business categories. She will develop strategic marketing and product initiatives for each segment while reporting to Bob Galvin, worldwide CFO and President of Europe for Sport Brands International.
Prior to joining Fila, Ms. Nelson was Vice President, Corporate Marketing for Echo Design Group. She was responsible for licensing, core product growth, acquisitions and new marketing opportunities and
the brand's marketing message.
Ms. Nelson also led corporate licensing for the Nine West Group
for over 5 years. While at Nine West, she built award winning
licensing programs for Nine West Group brands as well as launching
seven new businesses in three years and increasing licensing revenue
115%.
Prior to joining Nine West, Ms. Nelson spent eight years at
Polo/Ralph Lauren, where she initiated and successfully developed the
company's licensed fashion product businesses.
Ms. Nelson's broad experience also includes time as an analyst at
ITT Communications and Information Service as well as international
experience at MAK Holding Company.
“Tracey Nelson brings impressive credentials to Fila's global
team,” said Mr. Galvin. “With her strong licensing experience and
solid relationships, we look forward to her efforts having a
significant impact on Fila's licensing business.”
Ms. Nelson holds a masters of business administration from the
American Graduate School of International Management and received her
bachelors of science from Arizona State University. She will operate
from Fila's offices in New York, Sparks, Maryland & Biella, Italy.
