Saucony, Inc. announced its long-term exclusive footwear and apparel sponsorship of the BolderBOULDER, recently named by Runner's World magazine as “America's All-Time Best 10K.”

The event is the 3rd largest running race in the United States and the 5th largest in the world. The race attracts more than 50,000 participants and draws professional racing teams from all over the world. More than 150,000 spectators watch the festivities at this Memorial Day tradition in Boulder, Colorado.

“We couldn't be more excited to partner with the BolderBOULDER, America's premier 10K race held in a city that could only be called a runner's Mecca,”said Mark Bossardet, vice president of sports marketing for Saucony. “At Saucony we strive to inspire runners every day, but it's events like these that continue to inspire us. We look forward to further enhancing the ultimate race experience for both runners and spectators,”he added.

As part of its “boldest”level sponsorship, Saucony will outfit race officials and volunteers in the brand's award-winning footwear and apparel. Saucony will also provide a line of Dick's Sporting Goods BolderBOULDER 10K co-branded merchandise available for sale at the Dick's Sporting Goods BolderBOULDER SportsExhibit over Memorial Day weekend. In addition to supplying footwear and apparel for the event, Saucony will provide local training clubs and the BolderBOULDER10K middle school training program with merchandise.

“The BolderBOULDER is thrilled to welcome Saucony, a leader in innovation and performance running, to the race family,”said Cliff Bosley, race director of the BolderBOULDER. “Saucony's commitment to inspiring every runner, on every run, on every day, makes them an invaluable partner to us as we work tirelessly to create an unparalleled experience for our participants, spectators and community.”

The BolderBOULDER 10k road race was first held in 1979 in the area around North Boulder Park. The course has varied over the years, but has long finished at the University of Colorado's Folsom Field. From the first-year field of about 2,700 runners, it has grown into the sixth-largest road race in the world, with more than 50,000 finishers in 2010. In order to allow for such a large and divergent field, the race features a wave start with the fastest runners leaving first, followed by 91 additional waves.

The 2011 race introduces a new start line located at 30th and Walnut in Boulder. The first wave of runners launches at 7:00am. The Women's and Men's Pro Race Starts are at 11:00am and 11:11am, respectively. The Dick's Sporting Goods SportsEXHIBIT will be on Pearl Street Mall in Boulder, May 28th-29th, from 10:00am-6:00pm.