Saucony opened a flagship in London’s Covent Garden to mark its first full-price store in the United Kingdom.
The store, measuring 3,695 square feet over two floors, is located at 4 James Street and designed to serve as a hub for the local running community.
Saucony said in a statement, “It blends cutting-edge innovation with cultural connection to create a space where runners, sneaker enthusiasts, and creatives can come together. Guided by the mantra ‘Run as One’, the new store is a reflection of Saucony’s commitment to fostering community and enhancing the community running experience, with dedicated areas for events, product launches, and collaborations, as well as 100 community lockers available for runners to store their belongings.”
The store, also featuring an in-store coffee station and DJ decks, will host a regular program of events, including community collaborations, training sessions, workshops and community runs.
Photo courtesy Saucony
