, an American Sports Group Company, hired Eric Wille as its new vice president of business development.

Wille has over ten years of experience working in the firearms industry, including in various leadership roles at Orchid, Gearfire, and AcuSport.

“Joining is an exciting opportunity to be part of a forward-thinking company that is dedicated to enhancing the firearms customer experience,” said Wille. “I look forward to working with the talented team to build on their success and drive new initiatives that will further solidify our position as the destination to help consumers shop and shoot local.”

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