Vice President of Marketing | Gander Mountain
Sarah Townes has 18 years of marketing and advertising experience working with a range of global consumer brands. Throughout her career she has spearheaded branding and re-branding strategies, AOR relationship management, creative development, production, omni-channel media strategy, digital/social media, strategic partnerships and public relations to exceed business trajectories. As a mom of three children, Sarah loves to teach them the importance of giving back to those in need. In their free time, they love to travel and explore the outdoors.
EDUCATION & DEGREE(S) ACHIEVED: Bachelor of Science, Communications & Advertising, University of Illinois at Urbana-Champaign
MOST IMPORTANT THING I HAVE LEARNED: Lead by example.
BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: To advocate for what is right, even if it is the unpopular choice.
BIGGEST CHALLENGE YOU’VE OVERCOME: During my career move to Atlanta in 2009, the area experienced a catastrophic flood. Our family lost almost everything. This challenge taught me what’s truly important in life.
BIGGEST ACCOMPLISHMENT TO DATE: Providing my children with the same hardworking, committed and caring life perspective that I was taught.
WHAT OR WHO HAS ENABLED YOU TO BECOME SUCCESSFUL: My mom. She was a teacher and entrepreneur who taught me the value of loving what you do and loving whom you’re with.
WHAT YOU WOULD WANT YOUR LEGACY TO BE: As a person who honored, respected and encouraged others to pursue their passions.
BIGGEST LIFE LESSON: To always be in a state of pursuing inspiration. Without inspiration, nothing great can be accomplished.
DESCRIBE YOURSELF IN TWO WORDS: Energetic and Devoted