Delta Apparel, Inc. continues to expand the Salt Life brand’s retail footprint, opening three new stores. These include SL’s first location in Virginia and two in Florida.
Salt Life will finish 2023 with seven new stores (full-price and outlet) as follows:
- Pembroke Pines, FL, February 2023
- Long Branch, NJ, April 2023
- Riverhead, NY, July 2023
- Deer Park, NY, July 2023
- Pompano Beach, FL, October 2023
- St. Augustine, FL, October 2023
- Williamsburg, VA, December 2023
When the Salt Life store opens in December in Williamsburg, VA, Salt Life will operate 28 stores (15 full-price and 13 outlets) in the U.S. with over 55,000 square feet of retail floor space.
The Pompano Beach store also has a content studio and multi-media broadcast platform for the Sport Fishing Championship (SFC), the governing body of saltwater tournament fishing, in connection with Salt Life’s ten-year sponsorship agreement to serve as the official apparel and sunglass provider.
“The continued expansion of our retail presence is an important piece of our omnichannel strategy and an exhilarating step forward for Salt Life, allowing us to bring the Salt Life experience to ocean enthusiasts in markets across the country,” said Jeff Stillwell, Salt Life Group president. “Our new stores are more than just retail storefronts; they are vibrant spaces where customers can immerse themselves in the salty lifestyle and experience our passion for all things on the water.”
Robert W. Humphreys, chairman and chief executive officer of Delta Apparel, Inc., commented, “We are excited to see Salt Life provide more and more consumers with the opportunity to experience the brand in the amazing retail environments our team continues to develop. Sales in Salt Life’s retail channel are among the most profitable sales across our entire company, and the consistent gains we see in key metrics such as conversion rate and transaction value continue to affirm our significant investment in this area.”
Photo courtesy Salt Life