The Lycra Company appointed Gary Smith as chief executive officer, effective November 27. He formerly led Hatteras Yachts and Polartec.

Smith will replace Dean Williams, who has been acting CEO since August. Williams will continue as chief financial officer and assist with the transition. 

Smith will be responsible for The Lycra Company’s global organization and report to the fiber company’s board of directors.

Smith has over 25 years of experience in the consumer products industry, focused on brand-driven commercial strategy, operational transformation and global expansion. Most recently, he was the CEO at Hatteras Yachts, Inc. and led a successful turnaround and subsequent sale of the company. 

As CEO of Polartec, Smith spearheaded transformation efforts that set the textile company on a path to success. He also was the president of the Outdoor Group at The Timberland Company.

“Gary is a proven CEO with deep brand experience and knowledge of our industry, along with a long history of successfully growing companies and creating shareholder value,” said Craig Rogerson, executive chairman of The Lycra Company. “We are confident that his leadership will help us accelerate our long-term growth plans.”

“I am excited to join The Lycra Company with its portfolio of world-class brands, pre-eminent market position, and history of innovation,” said Smith. “I look forward to leading this incredible organization and working collaboratively to build upon its foundational success.”

Photo courtesy Lycra