Delta Apparel Inc. announced strong direct-to-consumer (DTC) sales results for its Salt Life brand, including its ten owned and operated branded retail stores and its branded e-commerce site saltlife.com, for the month ended May 30.
Total DTC sales grew nearly 90 percent from the prior-year of May driven by e-commerce sales that have more than doubled compared to the prior year and by nearly 50 percent sales growth from its branded retail stores.
Salt Life President, Jeff Stillwell, commented, “Our May results are a testament to the strength of the Salt Life brand and consumers’ eagerness to return to celebrate life on the water this summer. We have really enjoyed connecting directly with our loyal Salt Life followers through social media channels, on our e-commerce site and now in our recently reopened retail stores.”
As previously announced, Salt Life branded retail stores began to reopen beginning April 21, 2020, and as of May 24, 2020, all ten retail locations are now open with proper protocols and policies in place. In addition, the Company today announced the planned openings of two additional Salt Life retail stores in Estero, FL and Palm Beach Gardens, FL, which are scheduled to open late summer.
Stillwell continued, “We are thrilled with the initial reopening performance with May results surpassing our expectations. We had exceptional results from our Destin and Tampa locations with those two doors generating the highest revenue of all stores in May. Our other locations also saw nice growth with same-store sales up 15 percent from the prior year. We look forward to serving our customers in two new retail locations in Florida that are scheduled to open in a couple of months.”
“While Salt Life consumers have flocked to our retail stores in May, it has not slowed the engagement and sales performance on our e-commerce site,” commented Stillwell. “These web sales are highly accretive to our gross margins and operating profit. We have seen continued momentum not only in sales growth over the prior year but also in traffic to the site, duration and engagement on the site, conversion percentages, and average order value.”
Delta Apparel, Inc., along with its operating subsidiaries, DTG2Go, LLC, Salt Life, LLC and M.J. Soffe, LLC, is a vertically-integrated, international apparel company that designs, manufactures, sources, and markets a diverse portfolio of core activewear and lifestyle apparel products under the primary brands of Salt Life, COAST, Soffe, and Delta.
Photo courtesy Salt Life
