Salt Life, the coastal lifestyle brand under the Iconix umbrella, has expanded into the home furnishings category, partnering with Magnussen Home. The company will debut three furniture collections at the High Point Furniture Market from October 26-30.
Lauren Steinke, senior vice president of home at Iconix, commented, “Salt Life is more than a brand—it’s a lifestyle. We’re thrilled to partner with Magnussen Home to bring the relaxed beach vibe into homes with beautifully crafted furniture that reflects our essence.”
Salt Life will use social media and digital platforms to support the launch. In addition to the furniture collection, the brand also plans to introduce home products, including bedding, bath towels and accessories, beach gear, coastal-themed tableware, and décor.
Adam Tilley, chief product officer at Magnussen Home, shared, “Coastal Casual themes have long resonated in the furniture industry, appealing to consumers nationwide who aspire to a coastal lifestyle—regardless of their proximity to the shore. By partnering with Salt Life, we’re able to create fashion-forward designs at accessible price points that resonate with a younger, more active demographic. We’re thrilled to help Salt Life Home grow into a leading name in coastal home furnishings.”
Image courtesy Salt Life
