Salomon is celebrating its 75th Anniversary with festivities in its hometown of Annecy, France and launching a four-part YouTube series that reflects the brand’s contribution to winter sports, running, hiking, and action sports.
“Since Salomon was founded in a small workshop in the heart of Annecy in 1947, it has been reinventing products and sports while helping its consumers find the best version of themselves through outdoor experiences,” said Salomon President and CEO Franco Fogliato. “The town of Annecy and the outdoor communities around it have shaped Salomon into the company it is today.”
Salomon was founded as a family business in the French Alps in 1947 and has grown into a globally recognized outdoor brand with more than 1600 employees worldwide, including approximately 750 at its global headquarters—the 33,500 square-meter Annecy Design Center. The ADC is home to engineers, designers and athletes and is five kilometers from the original Salomon family shop.
The company currently conducts business in 91 countries across Europe, North America and Asia via its 190 Salomon-branded stores and thousands of global retail partners, and online via its website and e-tail partners. Today, Salomon is a manufacturer of winter sports equipment (alpine skiing, Nordic skiing and snowboarding), trail running gear and apparel.
“Georges Salomon was fond of saying, ‘I’m fascinated by what I will do tomorrow,’ so while this 75th Anniversary gives us a chance to look back on what we have done, we are extremely excited about what the next chapter of Salomon will hold here in Annecy and globally,” Fogliato added. “Today, Salomon is focused on maintaining our leadership in trail running and winter sports and reaching new, younger outdoor sports participants who have found the brand through hiking, running and our SportStyle footwear.”
To view the YouTube series, go here.
