Safilo Group Ending License Deal With Max Mara

Safilo Group, the parent of Smith Optics Blenders Eyewear and licensee for BOSS, Kate Spade and other brands, has mutually agreed with Max Mara on the termination of its license agreement for the Max Mara collection of sunglasses and optical frames.

The agreement will end on October 31, 2020.

In 2019, the Max Mara license represented less than 2 percent of Safilo Group’s net sales.

Photo courtesy Max Mara