Safilo Group, the Italian parent of Smith Optics, has appointed Henri Blomqvist to the newly established role of global commercial director. He reports to Safilo Group CEO Luisa Delgado and will oversee all commercial wholesale operations worldwide.
A native of Finland, Blomqvist spent the last 10 years at Procter & Gamble, where he acquired a variety of experiences in the areas of sales and commercial management, on several worldwide brands, most recently as international commercial leader of Braun. He held several local, regional and international roles covering a variety of countries, including Nordic, parts of Western Europe, Russia, Turkey, the Middle East, Korea and Australia.
“We are very pleased to count on Henri in the Safilo Group Management Team. Henri brings strategic commercial leadership experience. He is thereby well positioned to strengthen Safilo’s commercial capabilities, as we refine our stated sales strategy and in turn differentiate our manufacturing and logistics choices accordingly. This new global leadership role will be crucial in transforming Safilo into a global company that leverages worldwide synergies effectively, while preserving local entrepreneurship,” said Delgado.
The Safilo Group is worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets in America, Europe and Asia and exclusive distributors, Safilo produces and distributes its house brands Safilo, Carrera, Polaroid, Smith Optics, Oxydo as well as 20 licensed brands.
