Safe Reflections, a maker of visibility and reflective solutions to the
occupational safety, consumer active wear apparel and military training
markets, has named Cedra Garcia its global account manager, focusing on
the activewear, apparel and footwear segments.
Garcia brings to Safe Reflections an outstanding track record of working with leading global brands during a 20-year career. Garcia has achieved top sales results while building relationships with high profile brands, factories and retailers, and managing teams that have produced award-winning sales results.
“Cedra has a natural ability to influence decision-makers in the athletic and fashion industry, which is a key growth area for Safe Reflections,” said Chuck Gruber, president and chief operating officer for Safe Reflections. “Cedra’s knowledge of the industry and its players, coupled with her extensive experience with well-known brands, makes her an ideal fit for our sales leadership team.”
Prior to joining Safe Reflections in 2013, Garcia served as global account manager for U.K.-based Texon International Group, a manufacturer of structural performance materials for the footwear industry. She is a graduate of the Fashion Institute of Design & Merchandising (FIDM) in Los Angeles.
“Safe Reflections is a growing company with an incredibly unique product line that brings new solutions to the marketplace,” said Garcia. “I am excited to be working with a team of creative and dedicated people who are truly committed to innovation and growth.”
Founded in 1993, Safe Reflections converts reflective material from 3M (3M Scotchlite Reflective Material) and other top global reflective suppliers for the world's major manufacturers of uniforms, safety clothing, and athletic apparel to enhance the wearer's safety and image during outdoor work or play. With a patented line of our unique Brilliant®colorized reflective trims, transfers, and fabrics, Safe Reflections gives clothing designers' new options to integrate safety and fashion.
