Ike Behar, an omnichannel brand and manufacturer of luxury menswear, inked a new licensing deal with S.K.I. Essentials for premium undergarments and loungewear. The multi-year contract was brokered by licensing firm Starwood Brands.
“We look forward to partnering with S.K.I. Essentials on this exciting new venture,” said Alan Behar, CEO of Ike Behar. “S.K.I. Essentials is known for its exceptional quality and attention to detail, which makes them the perfect partner to bring our vision for high-quality, comfortable undergarments to life. This collaboration underscores Ike Behar’s continuing evolution to a multi-category lifestyle brand focused on omni-channel distribution, and underwear and loungewear are going to be a compelling next chapter.”
“We are honored to have the opportunity to work with Ike Behar,” said Greg Sarway the CEO of S.K.I. Essentials. “Their commitment to quality and innovation aligns perfectly with our own values, and we are confident that together we can create a truly exceptional line of undergarments. We want to express our sincerest appreciation to Starwood Brands for their crucial role in facilitating this agreement.”
The Ike Behar undergarment line includes classic briefs and boxers to lounge tees and is available through branded retail stores in the U.S. and retailers in the Americas and online.