Respect Your Universe signed ultra endurance athlete, Christian Isakson as an endorser.
With the inaugural EPIC 5 event taking place in 2010, Isakson was one of four finishers in 2010 to complete the 703 mile journey over the course of five days (including a 2.4 mile swim, 112 mile bike ride and 26.2 mile run per day) and was the top EPIC 5 finisher the last 2 days in 2011. The determination and focus needed to successfully compete in these events is astounding.
Respect Your Universe (RYU) is choosing premier athletes in a variety of sports, developing and defining a broad audience for their clothing. RYU began as a sponsor with the Ultimate Fighting Championship (UFC) and that has been a great pairing for their brand, and perhaps the future will see an expansion of their sponsorship opportunities.
“Built for Athletes, Suited for Style, RYU's debut men's premium performance line embodies the art of the sport and places emphasis on respect, strength, honor and sustainability as the foundation of their apparel and products. All of the apparel items and products have been produced from organic and/or recycled materials utilizing some of the best yarn and fabric suppliers in the world while achieving the performance attributes desired by Mixed Martial Arts fighters and the true everyday athlete.”
Christian Isakson is an incredible athlete whose commitment to his sport takes legendary strength and focus, and belief in oneself. “I can't expect results and winning battles without armor and grit, but with RYU I have both,” said Christian Isakson about becoming a RYU athlete. “I'm blessed with an opportunity to fight with, and for RYU… RYU gets it and RYU won't let me pretend. I know before I beat my competition, I have to defeat the doubt in myself first. That means long, painful hours of training my body for the fight. Anybody can train until it hurts, but RYU helps me keep going when it does hurt.”
Christian is certainly an exceptional representation of the RYU brand. The company has made a significant commitment to using recycled, organic, and sustainable raw materials, which is extremely important in helping to minimize environmental impact and mitigate the waste stream.
Strong core values are a part of Christian's drive to be the best athlete he can be by pushing his body past incredible plateaus. The principles behind RYU and its athletes are a great example of a life philosophy; putting in the hard work and committing to being your best. “Christian is a killer athlete pushing himself further beyond any limits imaginable that RYU is proud to support”, said Rocky Bice, Brand Ambassador of RYU.
