RYU Apparel Inc. has partnered with Mexico City-based fashion, athletic apparel and cosmetic distributor Grupo Pavel to sell RYU Apparel in Mexico.

Since 1967, Grupo Pavel has been a distributor of cosmetics and apparel in Mexico. Grupo Pavel also has distribution partnerships with Tumi, Johnston & Murphy, On Running, Lorna Jane, Garmin, New Era, and Li-Ning.

“Premium sportswear and athleisure represent a strong, growing market in Mexico, and our team is very excited to introduce RYU’s award-winning clothing, aesthetic and brand message to our customers” stated Cesare Fazari, CEO and chairman of RYU.

“I am honored, on behalf of our entire team, to have the opportunity to become a partner of RYU and introduce it to our clients in Mexico,” said Federico Velez Parsons, CEO of Grupo Pavel. “Mexico is eager to wear and experience new great brands and RYU reflects our values: we look forward to a great partnership.”

Photo courtesy RYU