Ryders Eyewear has selected OutsidePR as the companys new agency of record.
Tagged with the tasks of building brand awareness through everything from consumer relations to events, OutsidePR brings a wealth of industry experience to Ryders Eyewear. Based in San Francisco, the firm already represents Sugoi, GU, GoLite and Road ID.
What impressed us about OutsidePR, said Strome, Was not just their deep knowledge of core media, but their unusual successes in large consumer media. With their help, we anticipate developing an even greater market share in eyewear in the U.S. and continuing our Canadian sales strengths.
Ryders Eyewear, based in North Vancouver, British Columbia, focuses on providing price point eyewear to the biking, wintersports, motorsports and lifestyle categories.
